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Lucia Irinescu: The Secret Weapon of the Competitors: the Keywords for SEO

DOI: http://doi.org/10.47743/jss-2021-67-4-18

Abstract: Search engine, SEO and keywords: these are terms that directly contribute to the success of an internet business. Easy online identification and capturing Internet user traffic are key issues for all companies with a digital presence. Therefore, optimizing its visibility in search pages requires search engine optimization (search engine optimization or SEO), but also the creation of strategies to acquire keyword traffic. The American giant Google, which holds the supremacy in the field of search engines, is also the champion of the fines collected for acts of unfair competition on digital platforms.

Keywords: digital market; unfair competition; abuse of a dominant position; Google

Referinţe

Arcelin L., Fasc. 797: Publicité et concurrence, în JurisClasseur Concurrence – Consommation 30/10/2020, Legis 360

Irinescu L., Noi provocări în era digitală. Politica de concurenţă, în Analele UAIC, Tomul LXV, Supliment/2019

Mitan E., Sisteme inteligente de marketing, în Revista Română de Informatică şi Automatică, vol. 21, nr. 1/2011

Vignal M. M., Heintz D., Lécole M., Droit de la concurrence -Comment appréhender les abus et l'utilisation des données dans la relation d'une plateforme avec ses partenaires contractuels?, în Contrats Concurrence Consommation nr. 12/01.12.2020, Legis 360 beta



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