Abstract: Assuming that legal persons should also be recognized some of the personality rights – including the right to a good reputation – we intend to address some particularities of the civil liability generated by the specific mean in which the damaging action is committed, the internet. In this context, we will try to outline the criteria a court could use in evaluating the pecuniary damages. Regarding the non-pecuniary damages, it is still to be clarified whether companies under the provisions of Law no. 31/1990 on trading companies are entitled to reparation of non-pecuniary damages – moral damages – and if this is the case, what are the requirements in the burden of proof of the injured company.

Keywords: moral damages legal person, non-pecuniary damages, a legal person’s right to reputation, personality rights infringement on the internet