DOI: http://doi.org/10.47743/jss-2021-67-4-9

Rezumat: Relaţiile contractuale în spaţiul virtual au dobândit o nouă dimensiune amprentată inevitabil de avansul tehnologic fără precedent. Noile tehnologii tind să suplinească aportul uman în executarea contractelor, mai ales a celor cu executare de natură la rândul său virtuală, înlăturând totodată şi erorile, respectiv fraudele umane. Contractele de publicitate comercială online nu reprezintă o excepţie de la incidenţa neexecutărilor contractuale sau de la fraudarea părţilor prin diverse mijloace la rândul lor digitale. În acest context, noile tehnologii, în special tehnologia blockchain, se prefigurează drept o soluţie pentru executarea conformă a tuturor termenilor contractuali ce sunt încorporaţi într-un smart contract. Elementele contractuale clasice sunt transpuse în linii de cod ce devin legea părţilor în publicitatea online, iar criptomonedele sau tokens iau locul clasicului „preţ” plătit în bani.

Cuvinte-cheie: comerţ internaţional; publicitate comercială; smart contracts; blockchain

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