DOI: http://doi.org/10.47743/jss-2021-67-4-18

Abstract: Search engine, SEO and keywords: these are terms that directly contribute to the success of an internet business. Easy online identification and capturing Internet user traffic are key issues for all companies with a digital presence. Therefore, optimizing its visibility in search pages requires search engine optimization (search engine optimization or SEO), but also the creation of strategies to acquire keyword traffic. The American giant Google, which holds the supremacy in the field of search engines, is also the champion of the fines collected for acts of unfair competition on digital platforms.

Keywords: digital market; unfair competition; abuse of a dominant position; Google

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